GROWTH & RETENTION

Perhaps the most important question for any sales organization to consider is do you need to do what you are currently doing better or do you need a better plan.  In other words, do you need better execution or better strategies.  One definition of Accession is an increase by something added.   We will help identify the additions to your sales efforts that will drive your firm’s growth and profitability.   This includes developing partners and alternative channels as well as events, programs, and complementary services.

Client Growth

The days when sales teams could generate enough opportunity from their own efforts, like cold calling are long gone.   Your firm has no doubt adopted some strategies that produced opportunities.  The question to ask is has your firm identified and evaluated all of the available options and crafted a comprehensive growth strategy.   Your sales team likely does not have the resources or an established methodology to effectively assess the numerous online and offline strategies.   Accession Consulting can provide the resources and methodology to get the most out of your investment in growth strategies.

Events, digital media, and a educational programs not only offer access, they also provide an excellent opportunity to build credibility and differentiate your organization from competitors.  Accession can help your company evaluate the numerous options in terms of cost/benefit and tie all of the programs together in a comprehensive program that will grow your sales in a sustainable manner at a reasonable cost.

Client Retention

The rising cost of customer acquisition has driven a great deal of focus on client retention.  The U.S. Chamber of Commerce estimates that acquiring new customers can cost up to seven times more than retaining existing customers. The assumption leading to this calculation can be debated but not to the extent to challenge the importance of client retention.   Accession Consulting can work with your team to implement effective client retention programs and practices with a modest investment in most cases.

Client Growth

  • Lead Generation
  • Sales Model
  • Channels
  • Partners
  • Events
  • Digital Media
  • Targeted Email Campaigns
  • Complimentary Services

Client Retention

  • Expectation Setting
  • Proactive Customer Service
  • Trend Customer Satisfaction
  • Include C/S in Incentive Plans
  • Client Review & Briefings
  • Become Trusted Advisors